Don Robinson Named As CEO of Gold & Blue Enterprises

Moundsville native Don Robinson has been named the first CEO of Gold & Blue Enterprises by WVU Vice President and Athletic Director Wren Baker. Robinson is a veteran in the financial industry with 25 years of experience. Read more: Don Robinson Named As CEO of Gold & Blue Enterprises.

What Is Gold & Blue Enterprises?

As the dedicated in-house agency for WVU Athletics, Gold & Blue Enterprises will empower student-athletes by championing innovative strategies to dominate the Name, Image, and Likeness (NIL) arena with a bold, winning edge.

Related: WVU Women’s Basketball First Thoughts and Kellogg’s Extension.

Gold & Blue Enterprises will operate with a private sector approach by integrating sales, media, marketing, and business operations in order to drive revenue to support long term sustainability for West Virginia Athletics.

As the first CEO, Robinson looks to infuse the role with private-sector vision, ingenuity, and financial acumen, driving the creation of fresh, diverse revenue sources to propel WVU Athletics forward.

Baker On Robinson

Wren Baker shared his thoughts on Robinson’s leaderhip.

“We are truly at a critical point for our future, and WVU Athletics means too much to this University and state to not be prominent on the national scene,” Baker said. “We have worked diligently to be prepared and ready for the upcoming challenges, and Don is the perfect choice to lead GBE’s mission given his deep knowledge and understanding of commercial business development as well as his passion for WVU.”

Robinson comes to WVU from MVB Financial Corp, where he served as president since 2022 after joining MVB in 2011. During his time at MVB, Robinson played a crucial role in transforming the organization from a $350 million bank in North Central West Virginia to a $3 billion bank with nationwide operations.

Prior to being named president in 2022, Robinson served as executive vice president, chief financial officer and corporate development officer for MVB Financial and MVB Bank. Robinson led MVB’s listing on Nasdaq, which marked the first for a West Virginia bank in 18 years. In growing MVB, Robinson oversaw more than 15 mergers and acquisitions that strengthened the corporation’s place in the financial industry during his time at MVB.

Robinson On Stepping Away From MVB And Joining WVU

Robinson spoke about the career move, highlighting his excitement to get into the world of college sports.

“The new world of college athletics is very intriguing,” Robinson said. “This is a special opportunity to form a new direction for WVU Athletics and not only make a difference in a young person’s life but position the department for long-term success in the national landscape.” -Robinson

More About Robinson

In 1997, Robinson earned his bachelor’s degree in Business Administration and Accounting from WVU. In June 2025, his alma mater named him to a six-year term on the WVU Alumni Association’s Board of Directors. Living in Morgantown with his wife, Carrie, and their children, he will assume the role of CEO at Gold & Blue Enterprises starting September 1.

Author

Brendan Statler, Staff Writer

Brendan Statler is a 2017 graduate of Cavalry Chapel Brownsville and a 2025 graduate of Liberty University. At Liberty, Brendan earned his B.A. in strategic communication. He is a co-founder of Free Soil Media and hosts his own podcast.

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