WVU is partnering with two craft breweries for the first time to offer officially licensed beers to fans. Big Timber Brewing will make “Mountain Beer,” and New Trail Brewing Company will make “Crisp Lager.” The drinks will feature the Flying WV, which is a first for the school. They are expanding and looking for more ways to grow the WVU brand. Read more: WVU Announces Two Officially Licensed Beers.
WVU Announces Two Officially Licensed Beers
Big Timber Brewing, a West Virginia-based company, operates in Elkins. They will produce “Mountain Beer,” which is a hop-forward session pale ale. The can will feature the Flying WV and an image of the Mountaineer statue. New Trail Brewing Company is based in Williamsport, PA, and will offer “Crisp Lager.” It is a classic tasting lager comprised of malts and mountain water. The can will have the Flying WV along with other WVU themes, including mountain ranges.
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The University announced the partnership in a release, and they offered some insight into the agreement.
“The operators of both Big Timber and New Trail understand the grit and dedication of Mountaineer fans,” Nikki Goodenow, executive director of Strategic Partnerships and Licensing, said of the announcement. “We’re always looking for opportunities to expand the WVU brand and tap into new categories for the benefit of our fans and the institution as a whole.”
Availability and Words From the Companies
Big Timber Brewing’s owner and New Trail Brewing Company’s CEO also addressed their enthusiasm about partnering with the University.
“Big Timber Brewing is excited to release Mountain Beer. A light, easy drinking pale ale brewed in Elkins, West Virginia, with Mountain State water and American hops,” Matt Kwasniewski of Big Timber Brewing said. “This officially licensed beer features official WVU marks that are commonly represented in our beautiful state, where our team at Big Timber lives, works, and plays. Let’s Go Mountaineers!”
Dave Hertwig, CEO of New Trail Brewing Company, added, “We’re proud to partner with WVU to celebrate the rich traditions of the Mountain State. At New Trail Brewing, we believe in exploration, community, giving back, and the pride of the outdoors. This beer is a toast to that. Whether you are hiking a trail or cheering from the stands, this beer is meant to bring people together.”
Big Timber Brewing and New Trail Brewing Company will sell their beers at WVU sports venues, including Milan Puskar Stadium and the WVU Coliseum. The craft beers are available at grocery stores, convenience stores, and other locations where the company’s products are available.
Big Timber Brewing, New Trail Brewing Company, and West Virginia University encourage fans 21 and older to drink responsibly.
